Maternitique's mission is to help women look their best, feel their
best and do their best throughout pregnancy, birth and motherhood.
Our goal is to help inspire happier mothers, easier births,
healthier babies and a safer world—and to do it with uncompromising
To that end, we choose products designed for modern women that
combine the best of science and traditional wellness—what we call
"maternity evolved, naturally." Our selection reflects what mothers
and midwives have always intuitively known, and what modern
research is only beginning to prove: that the lifestyle choices we
make before, during and after pregnancy—beauty and skin care, diet,
exercise, stress management, pain and symptom relief—affect fetal
health, childbirth outcomes and newborn development.
Our Evolved Products
Would you be shocked to learn that an average of 200 chemicals,
including 180 known to cause cancer, were recently found in newborn
blood?* We were. As powerful as our placentas are, they cannot
filter out dangerous chemicals absorbed by our skin, breathed in
our air and consumed through our food. If we want healthier, safer
babies, we have to make healthier, safer choices. And we have to
buy from manufacturers who create healthier, safer products.
Maternitique chooses brands that avoid ingredients identified as
reproductive toxins (phthalates, for example), carcinogens or
teratogens (substances that cause or contribute to birth defects).
We prefer manufacturers who are signers of The Campaign for Safe
Cosmetics and we educate ourselves about ingredients in the
Cosmetic Safety Database maintained by Environmental Working Group.
If products include herbs or nutritional supplements, we ensure
that they have been formulated with medical oversight and are
recommended by midwives and doctors for safe use during pregnancy.
Having worked with midwives, naturopaths and herbalists in the
past, we know that some herbs, essential oils and nutrients in high
doses can cause miscarriage, premature labor or other pregnancy
Our Evolved Company
How can we ask our customers to make healthier, safer choices, if
we don't do it ourselves? We do our best to be evolved when it
comes to our own consumption—not because it's trendy to be green,
but because it's part of our mission.
We ship your orders using recycled, reused and biodegradable
packing materials. We process your orders using paper and
electronics made from recycled or refurbished materials. We connect
with you using clean, renewable energy: we're wind powered. We
further minimize our environmental impact by reusing and recycling
our office supplies and using energy-saving strategies.
We're a signer of the Truth in Labeling Pledge, sponsored by the
Natural Ingredient Resource Center. We believe you have a right to
know what's in the products you buy so you can make the choices
that are right for you.
Maternitique also contributes to organizations that complement our
mission and goals. We support nonprofits that conduct research and
educate about pollutants, environmental policies and birth defects.
We also give to midwifery advocacy organizations because we believe
every mother deserves the midwifery model of care.
Are we the perfect, zero-carbon footprint, 100% organic corporate
citizen? No. But we're evolving, just like you.
Our Evolved Moms
Who are Evolved Moms, anyway? You are, of course. You are smart,
healthy and conscientious. You do your best for your family, your
job, your relationships, your environment, your community and
yourself. You have high standards. You're informed by the past,
grounded in the present and ambitious about the future. You're a
beautiful woman and a beautiful mother. And with all that you do,
and all that you are becoming, you deserve to worry a little less
and celebrate a lot more.
Congratulations and thank you for letting us support your journey
* Read more about these findings in "Body Burden: The Pollution in
Newborns", 2005 report published by Environmental Working Group.
** The information on this website is not meant to take the place
of professional advice from a qualified health care provider.
Maternitique provides information in this site about the
traditional use of herbs, essential oils and alternative therapies
during the childbearing years. This information is not intended to
diagnose, treat, cure or prevent any disease. Always talk with your
health care provider about your use of herbs, essential oils,
supplements, exercise, diet and alternative therapies, especially
during pregnancy, breastfeeding and caring for children.